Project Description

Challenge

Che Naturals was a small skin-care brand with a strong message that needed help growing their business. The store had a monthly revenue average of $4,000 and had reached an impasse, struggling to expand beyond word of mouth, and organic traffic. A small amount of paid social campaigns had been run, but had not yielded the results that they knew their brand was capable of. 

Approach

With such a strong message and product, we were confident that the Snow Agency would be able to provide the growth their brand sought. While the product was perfect, the marketing efforts needed a complete overhaul. We started with website optimization and followed with an improvement in content development. Next, we crafted a detailed targeting plan to maximize spend efficiency. Finally we increased average order value with strategic offers and bundles.

Website Optimization

The first step to improving the brand had to be website renovation. With our tried and tested methods of increasing conversion rate in-mind, we were able to boost the site’s CR from 4.54% to 5.97%, even with a 970% increase in website traffic. We accomplished this by re-writing product descriptions, optimizing the site layout, adding social proof, and most importantly, by employing landing pages. These landing pages were meticulously crafted and specialized with our target persona in mind, providing prospective customers with an emotional incentive to choose Che Naturals out of the vast sea of competitors.

+37%

Increase CVR by 37% compared to the previous month

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Content Development

Knowing that our target customer persona was mostly black women between the ages of  25 and 34, we created content that would resonate best with this demographic. We sourced User Generated Content from real customers of the brand to develop our portfolio of ads. This tactic gave us the benefit of remaining native to the platforms we target, and also helped build social proof for prospective customers. With a mixture of testimonials, product review pictures, mash-ups, and informational videos, we were able to deliver relatable content to our demographic and convince them to buy.

Detailed Targeting

Before signing on with the Snow Agency, Che Naturals had been using “boosted posts” to try and get their brand in front of consumers, which generated engagements and not much else. This left us with a large pool of customers that could be re-targeted efficiently, providing us with much-needed insights into an offer we could scale. After a period of trial and error, we were able to hone in on a combo of offer and persona, that allowed us to scale monthly revenue from $4k to $100+k. 

Average Order Value

After we were able to perfect our targeting, we knew we could boost revenue even higher with improvements to the AOV. Our first step was to introduce product bundles of products that could be used together. Next, we employed post-purchase funnels that offered customers the opportunity to add-on to their orders, providing a risk-free method of AOV improvement. These combined efforts boosted the AOV of the store 25%, allowing for more flexibility with what’s scalable and improving overall spend-to-rev.

+260%

Improved ROAS by 260% compared to the old ad account

+555%

Within a month increased sales by 555% compared to the previous month

+801%

Increase in Online store sessions by 801% compared to the previous month

Results Working With THE SNOW AGENCY

Facebook Ads Manager Stats

Total Duration:

Revenue

$229,678.13

Spend: $79,384.29

ROAS 2.89

First 60 Days:

Revenue

$11,901.72

Spend: $7,532.80

ROAS 1.58

March 3- June 3

Revenue

$198,825.58

Spend:$65,649.21

ROAS: 3.03

Shopify Stats:

$323,379.99 in Revenue Jan 1 – Jun 10

Increase of 1,440%

182,215 Store Sessions

Increase of 970%

10,877 Orders

Increase of 1,136%

Conversion Rate 5.97

Increase of 131%

YTD Sales

Month Before Joining TSA

Year Before Joining TSA

Back to Back 100k Rev Months

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