Project Description

Challenge

CROSSNET was an outdoor game that wanted to maintain brand growth in the off-season. They needed help figuring out a solution to driving purchases and website visitors consistently and profitably. They also needed help increasing optimizing their website in order to increase conversion rate and average order value.

Approach

CROSSNET was experiencing a 69% decrease in website visitors and a 76% decrease in total sales in the two months prior to joining The Snow Agency, so we needed to figure out a way to increase traffic, at a profitable margin. With a small amount of initial data to build off of, the first month of service consisted of trying to overcome the challenge of testing with a limited budget. Once enough data was collected to fully flush out a customer profile, we began targeting the brand’s most profitable demographic with specialized creatives.

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The Process

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Results

RESULTS After First 60 Days Of Working With THE SNOW AGENCY

+ 691%

REVENUE

+ 392%

CONVERSION RATE

+ 108%

AOV INCREASE

+ 252%

OVERALL ROAS

+ 1,255%

FACEBOOK ACCOUNT REVENUE INCREASE

With CROSSNET, we wanted to take our FB ads to the next level and scale. With strategic planning and ad copies, The Snow Agency implemented seasonal ads for each quarter to make sure all ads were fresh. We are very glad we went with The Snow Agency before Q4 started, otherwise we would have not 10x’d our revenue

Greg Meade, CEO , CROSSNET

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