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Cute Projectors

Cute Projectors2020-01-23T17:43:29-05:00

Project Description

Challenge

Cute Projector is a portable, mini projector shop that came to The Snow Agency days before Black Friday because they were struggling with their revenue. After relying on organic traffic and influencer traffic to drive revenue and brand awareness, they realized it was not sustainable to rely on this as their main traffic source.They needed paid acquisition channels in place that would be able to deliver consistent revenues.

Approach

In the 45 days prior to joining The Snow Agency, Cute Projector had generated only $20,000 in revenue with a less than a 1% conversion rate. Our marketing team was tasked with developing their content strategies for paid social, developing a customer profile, and optimizing all aspects of ad delivery in time for the holiday sale. Working with a limited budget and high expectations, we were able to analyze the data we received and direct the creation of targeted content to use with each specific campaign. In addition to honing in on our target demographic, we also directed a large amount of ad spend to the placements that were most profitable with placement-specific content

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The Process

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Results

RESULTS After First 45 Days Of Working With THE SNOW AGENCY

+ 505%

WEBSITE TRAFFIC

+ 32%

CONVERSION RATE

+ 41%

AOV INCREASE

+ 2,428%

FACEBOOK ACCOUNT REVENUE INCREASE

$819,212.60

TOTAL REVENUE

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