- Implement explosive influencer campaign via micro-influencers & celebrities on various social media platforms
- Utilize the influencer posts to gain a loyal, engaged following on social media
- Gain traction & momentum in the market just prior to the beginning of holiday season
- ~$6M in revenue in first 6 months
- Gained over 800k followers on Instagram in <6mo
- Put in perspective: Otterbox only has 101k followers and has existed twice as long on social media
- Widely considered to be one of the most explosive social media influencer campaigns that Instagram has ever seen.