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Goat Case

Trendy new phone case company had a great idea & needed help getting it to market and cater to “millennial” generation

Goat Case2019-08-09T17:15:26+00:00

Project Description

Challenge

  • Implement explosive influencer campaign via micro-influencers & celebrities on various social media platforms
  • Utilize the influencer posts to gain a loyal, engaged following on social media
  • Gain traction & momentum in the market just prior to the beginning of holiday season

Results

  • ~$6M in revenue in first 6 months
  • Gained over 800k followers on Instagram in <6mo
    • Put in perspective: Otterbox only has 101k followers and has existed twice as long on social media
  • Widely considered to be one of the most explosive social media influencer campaigns that Instagram has ever seen.

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