Project Description

Challenge

Hollywood Hair Bar had been building their customer and fan base organically for a year without doing any paid ads. She came to THE SNOW AGENCY to help turn her large fan base on social media from followers into customers, as well as build a sustainable customer acquisition method so she didn’t have to completely rely on influencers. Moreover, the website was far below industry standards for conversion rate due to the user experience on site.

Approach

With minimal creative assets, no pixel installed on the website, and a hard to navigate website we knew we would have to approach this very strategically in order to portray the unique value of this product. After installing the pixel on the website, we were able to make custom website audiences and lookalikes based on events triggered on the website. We started by retargeting anyone who engaged with her instagram or visited her website and saw outstanding results, we then made lookalikes based off of these audiences and began to prospect customers who had similar characteristics.Our first week of testing we saw EXPLOSIVE results and we were able to quickly identify our ideal market as well as what content & ad copy resonated best with them. These insights allowed us to curate the appropriate content to portray her unique value as well as the adjustments that needed to be made to the website to improve conversion rate.

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The Process

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Results

RESULTS After First 60 Days Of Working With THE SNOW AGENCY

NOTE: The First 30 days of marketing were so successful that she needed to switch fulfillment houses to keep up with the number of orders coming in.

+ 1,708%

INCREASE TOTAL SALES

+ 2,956%

INCREASE IN ONLINE STORE SESSIONS

+ 2,080%

INCREASE IN TOTAL ORDERS

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